Facebook and other social media platforms can be learned, and your church will benefit! Social media is one of the best ways you can connect with younger demographics. Digital forms of outreach may seem intimidating if you’re unfamiliar with these methods. Facebook gives you an opportunity to make connections online when you can’t connect face to face. On average, your church is probably only interacting with your members and community in person for a few hours per week.
Facebook has over 2.7 billion active users each month, and over 1.87 billion daily users. You want to meet people where they are.For churches, a closed group that members must request to join is the best option. Groups can be public, closed, or secret, depending on what is being discussed in the group. They are great to pair with your church page to create a space for more private conversations between your church and your members. Groups: Groups require people to join so they can connect with others around a shared interest. It’s also a great alternative to a website if your site information is out of date or your church doesn’t have a website. Pages are the best option for your church as they don’t come with restrictions for followers or friends. having to be your friend to see the content you share). Having a page helps promote your church and makes it easy for anyone to find and see your content without the restrictions that a profile brings (i.e.
Pages assign administrators (admins) to manage the page. Page: Pages are like profiles, but are used for organizations, businesses, brands, and public figures. Facebook also requires businesses to use Pages to interact with their followers, so it’s best to use profiles for your own personal account. For this reason, a profile is not the best option for a church Facebook account. You want people to easily find your church, regardless if they are “friends” with your church or not. If someone wants to see the content on a profile page, they must request to be friends with the person who owns the profile page. 6 Ways to Reach Out During the Coronavirus.